Sustainability in Luxury: where are we going?

In a luxury industry that has long been defined by excess and waste, there is a growing movement towards sustainability. More and more luxury brands are starting to recognize the importance of sustainability, not only for the environment, but also for their bottom line. As consumers become more aware of the environmental impact of their purchases, they are increasingly looking for sustainable luxury brands. Here we will explore what sustainability means in the luxury industry, and look at some examples of brands that are leading the way in sustainable luxury.

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It is no secret that the luxury industry has a negative environmental impact. From excessive packaging to over-consumption, there are a lot of things that need to change if the industry wants to be sustainable. But what about the buyers? How can they make more responsible decisions when it comes to luxury products? This is something that we need to think about as we move forward. There are ways to enjoy luxurious items while still being mindful of our impact on the planet. It just takes a little creativity and thoughtfulness. So let's explore some of those options!

Stella McCartney is one of the pioneers in the ethical and sustainable fashion industry. For years, she has been creating beautiful and high-quality pieces using creativity and thoughtfulness. Her packaging is recyclable and her brand is capable of producing clothing without harming the environment. This thoughtfulness extends to the materials she uses, as she only sources the highest quality materials from sustainable sources. As a result, her clothes are not only luxurious, but also responsible. McCartney is just one example of a growing number of designers who are changing the way we think about fashion or luxury design. By holding brands accountable for their impact on the planet, we are able to buy clothes that reflect our values and identity.

Many brands are now using higher margins to invest in innovative sustainable fabrics and transparency initiatives. This is because consumers are becoming more selective about the brands they purchase from and are looking for brands that they can trust to be accountable for their products. Certified sustainable brands offer a wide range of products that have been sustainably sourced and produced, so consumers can feel good about their purchase. In addition, these brands often have a positive image and look for ways to give back to the community. As a result, many brands are now offering sustainable products as a way to attract and retain customers.

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To be a smart and sustainable shopper, it's important to pay attention to the materials used in the products you buy. For example, many types of glossy paper can't be recycled, and mixed-material packaging often ends up in landfill. When looking for eco-friendly brands, look for those that use FSC-certified paper and natural, non-toxic dyes like soy instead of traditional petroleum-based ink. Maison Septem has made a smart investment in sustainable materials for both their products and packagings that will appeal to Gen Z and other generations. They are also looking to invest in innovative tracking technology to ensure that their materials are sourced sustainably and can be traced back to their original source. By expanding their reach to eco-conscious consumers, Maison Septem contributes to a more sustainable future.


The challenges around the use of animal materials or precious materials are deep and wide, with obstacles at every level of the supply chain. The current pandemic has shone a light on some of these challenges, with a particular focus on traceability. As consumers become more aware of where their clothes come from and what they are made of, the demand for transparency is likely to increase. This creates challenges for the fashion industry, which has long relied on opaque supply chains and a lack of traceability. Traceability is essential for ensuring that animal materials are sourced humanely and sustainably, but it is also costly and time-consuming. So for the next article, we will give you some insights onto Maison Septem’s journey to sustainability. Stay tuned!